Looks like Planet Fitness can be treated as Bud Lite was to its own financial detriment. All for their wokeness, creeping stupidity and insanity…
https://www.dailymail.co.uk/ne....ws/article-13220723/

Planet Fitness sees $400MILLION wiped off its value in just five days after banning member who exposed 'trans woman' shaving in the female locker rooms | Daily Mail Online
www.dailymail.co.uk

Planet Fitness sees $400MILLION wiped off its value in just five days after banning member who exposed 'trans woman' shaving in the female locker rooms | Daily Mail Online

The company's value dropped from $5.3 billion on March 14 to $4.9 billion. The fall follows Planet Fitness refusing to walk back its decision to ban a member who exposed a 'trans woman'.